Wednesday, 19 February 2014

The UNSELFIE (English Draft)

有時候,我在寫中文的文章之前,會先用英文打草稿,把我想講的內容快速記錄下來。因為我從小在美國長大,有一半的時間還是用英文思考,所以看題材的不同,有時這麼做反而會比寫中文來得更直接。

最近上傳的BRAND名牌誌專欄《The Unselfie》,當初就是用英文先打了草稿。剛好有網友說希望看到英文版,就在此與各位分享。

中文完稿連結如下:
http://www.brand.net.tw/new/ArticleDetail.aspx?id=4073

草稿的文筆不是很講究,只希望各位能從中英文對照,能看到原來的想法如何變成最後的文章內容。

劉軒
------------------------------------------------------------------------Brand 2014-1
Xuan Liu

The UNSelfie

Every year, the lexicographers at Oxford Dictionaries announce their choice for the English Word of the Year. The editors base their choice on a variety of factors, such as popularity, media usage, the ‘quality’ of the word and whether it can represent the past year.

And their selection for 2013 was… SELFIE (自拍)

I must admit I was surprised, much more so than I was by the choice of 假(fake) for Taiwan’s own word of the year. ‘Selfie’ has been around since the early 2000s, but its usage has gone up 17000% in the past year alone. Popularity aside, though, I still didn’t expect the editors of the most authoritative and respected English dictionary in the world to pick a word that was so … childish.

For non English speakers, this requires a bit of explanation. “Selfie” is a word made up of “self” with “-ie”. In English, the -ie added to the end of a noun usually has the effect of making the noun feel smaller and cuter. So, “sweet + ie = sweetie” 甜心, “dear + ie = dearie” 親愛的, “cute + ie = cutie” 卡哇依... etc. In the same way, “selfie” is a cuter way of saying “self photo”. I think the term has caught on because it also reflects something about most self-taken photos and the people who like to take them - cute, endearing, not very serious, and (as Oxford’s editors have noted) somewhat narcissistic.

So, if the word of the year is supposed to be a statement about the year, what is ‘selfie’ saying about 2013?

The past year seems to be the year in which people did mostly think about themselves and their appearance. More than ever, armies of 網路正妹 who have mastered the art of the selfie manage to make themselves indistinguishable from each other. Starlets make front page not by their art but through ‘leaked’ photos. Miley Cyrus’s half-naked selfies and public twerks make her bigger than Disney. Even Obama poses for a selfie with Denmark and England’s Prime Minister, which is no big deal, except it was at Nelson Mandela’s memorial service. Somehow, that gesture at that occasion just makes the three leaders seem so …childish.

Indeed, 2013 was the year where people retreated deeper into their digital cocoons. It appears as if we’re more connected than ever, but most of what we share and post is “what I’m wearing, what I’m eating, who I’m dating”…it is all about me, me, me, and admit it, most of it isn’t very serious or thought-provoking. And the posts that border on the ridiculous and inane, seem to get the most likes. Being childlike is good, being childish is not. Is it a coincidence that “selfie” is just a couple letters away from “selfish”?

Sometime late last year, a movement emerged quietly among social platforms. It’s called the “unselfie”, and here’s how to take one: 1. On a sheet of paper, write down the name of a charity or cause that you support, and their web address; 2. Take a photo of yourself holding up that sign, and share it on social media; 3. Tag it with #unselfie. It’s that simple. The idea is to use the ‘selfie’ action as a means to share a good cause, to make the photo not just about yourself, but about something of benefit to the world.

If the Internet has taught us anything, is that what goes up must come down. I don’t think selfies will go away, and I don’t think they are bad. But sometimes too much ‘me’-based thinking gets us to forget about ‘us’, and we need something to counterbalance. I hope the word of the year this year will be a bit less self-centered and a bit more hopeful. I certainly plan to post more “unselfies” in 2014, and I hope it’ll catch on with you too. If you agree, take out that smartphone, take a pic, and pass it on. #unselfie2014.